What Is Gucci Bloom?
Launched in 2017 and created by perfumer Alberto Morillas, Gucci Bloom takes an unusual approach to floral perfumery. Rather than building around a classic top-heart-base pyramid, it layers three white flowers on top of one another so they bloom in overlapping stages rather than fading in sequence. The result is a dense, lush, almost photorealistic garden scent that reads as more mature and intense than most mainstream florals.
Notes Breakdown
Gucci Bloom is built on a trio of white florals, softened with a warm sandalwood base:
- Jasmine sambac — the backbone note, sweeter and heavier than regular jasmine
- Tuberose — adds a creamy, slightly narcotic richness
- Rangoon creeper flower — a vine flower that shifts from sweet in the morning to musky by evening, giving the fragrance its signature "live flower" quality
- Sandalwood — a soft, woody base that keeps the florals from tipping into soapiness
It's a dense, "big" white floral rather than a light, airy one — closer in spirit to classic tuberose-led perfumes than to typical modern florals.
Who It Suits
Gucci Bloom works best for people who already enjoy white florals and want something with real presence rather than a quiet, polite scent. It leans mature and is better suited to evening or cooler weather than to a desk-friendly daytime spritz, since the tuberose and jasmine can be loud in warm climates or small rooms. Fans of Lancôme La Vie Est Belle or Flowerbomb-style florals, but looking for something less sweet and more floral-forward, tend to gravitate toward it.
Gucci Bloom vs Gucci Bloom Nettare di Fiori
If the original feels too intense, or not intense enough, Gucci offers a flanker worth knowing about: Gucci Bloom Nettare di Fiori. It keeps the same jasmine-tuberose-Rangoon creeper core but adds honey and a heavier amber base, making it noticeably warmer, sweeter and longer-lasting. Nettare di Fiori suits colder months and people who want more projection; the original Bloom EDP is the more versatile, year-round option.
EDT vs EDP
Gucci also sells Bloom as an EDT, which strips back some of the tuberose weight for a lighter, fresher version that's easier to wear in heat or during the day. The EDP is the fuller, longer-lasting expression and the one most people mean when they talk about "Gucci Bloom" — if longevity and a noticeable sillage matter to you, the EDP is the better pick.
UK Price Guide and Buying Tips
UK retail prices for Gucci Bloom EDP typically run from around £75 for 30ml up to roughly £115–£130 for the 100ml bottle, with Nettare di Fiori usually priced a little higher. As a reseller rather than an authorised Gucci stockist, we source genuine, authentic stock and pass on the savings compared with department store pricing — so prices here usually sit well below those UK RRP figures.
A few quick authenticity checks when buying perfume anywhere online: the batch code on the base of the box should match the one on the bottle, the cellophane wrap (if present) should be neatly heat-sealed rather than loose or crooked, and the spray should produce a fine, even mist rather than a wet, uneven stream. Genuine Gucci Bloom also has a noticeably thick, slightly oily texture to the juice itself, a detail that's hard to fake convincingly.