Narciso Rodriguez Perfumes
Narciso Rodriguez built an entire house on one idea — musk as the centre of a fragrance rather than the background — and executed it better than anyone.
The musk family
For Her is the original and still the best-known: osmanthus and amber over a musk base that reads as skin rather than perfume. Pure Musc strips it back further. Musc Noir Rose and Narciso Poudrée add powder and rose. All Of Me is the newer, brighter release. For Him Bleu Noir applies the same logic to the men's side, in both EDT and the richer EDP.
If you want a fragrance people notice only when they are close to you, start here.